B2B marketing is often seen as overly rational, but emotions play a crucial role in decision-making—even in business. In this episode, host Joaquin Dominguez is joined by five marketing experts to challenge the status quo and explore how emotional storytelling can transform B2B campaigns.
Guests:
🔹 Philip Ossai, Founder & CEO, Ossai
🔹 Stephen Glasco, Senior Director, Social Media at TAG
🔹 Jimmy Girot, Director of Global Field Marketing, Auror
🔹 Julia Kertesz, Global Marketing Manager at Acronis
🔹 Julie O’Grady, President at O’Grady Communications
Together, they discuss why emotion is often overlooked in B2B, how the 95-5% rule shapes marketing strategy, and why simplicity and consistency in messaging are key to building trust. From personalisation to humour and brand authenticity, this conversation uncovers practical ways to create deeper connections with buyers.
Tune in to learn how to balance emotional storytelling with functional value and make your B2B marketing more impactful.
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