After selling their first company Mommybites, Heather Ouida and Laura Deutsch reunited to start a new community, one for women and femme-identified gamers. Described by Laura as “a Facebook platform for people who game,” the*gameHERs is a social and career networking app and media platform created for women by women. It not only offers female gamers a space safe from the toxicity they often experience in male-dominated gaming spaces, but celebrates them and allows them to use their voices.
In founding and growing these two companies, Laura and Heather have maintained the philosophy that focusing on community organically nurtures success. By listening to and considering what female gamers actually wanted, the same community then turned up in droves to support the company that the two women created for them.
On this episode of Dear FoundHer, hear Heather and Laura explain the importance of clearly identifying the problem you’re solving, clearly stating your reason for creating the business (hint: it should be a lived passion), and finally just jumping right in (while leaving room to pivot).
Quotes
• “It is a space that brings women together in a safe way. It gives women and femme-identified gamers a voice when often they don’t have one. (5:58-6:08 | Heather)
• “We’re all, as leaders, big fans of stepping back and listening to our community, not just saying, ‘This is what we want to do and this is why you should listen to us!’ We want to hear what you want.”(25:45-25:55 | Heather)
• “Our mission was to elevate women. What better way than to literally give women and femme-identified gamers, who aren’t normally heard let alone celebrated, an award given by their community?” (30:00-30:14 | Heather)
• “If you build it authentically, they will come. We just put our heads down. We knew loosely how we would monetize, but that wasn’t our focus. If that’s your focus, right from the beginning, your community senses it and you’re dead before you’ve even started.” (31:13-31:30 | Heather)
• “It’s really like a Facebook platform for people who game. And it’s the first of its kind.” (33:58 | Laura)
• "Make sure that whatever you are starting you have a true passion for OR you are actually living it. To build something authentic you have to be authentic. You’re either living it or loving it." (44:47-45:12 | Laura)
Connect with Heather Ouida & Laura Deutsch:
Instagram | https://www.instagram.com/thegamehers/?hl=en
Website | https://thegamehers.com/
Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!
You can now work with Lindsay 1:1 to build the community for your personal brand or company through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.
You can also:
• Take Lindsay's FREE 7-Day Social Media Challenge
• 5 Tips and Tools to Set Up Your Business
• Follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
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