Too many physical therapy practices are stuck selling time instead of results. We challenged the myth that 60-minute sessions are more valuable, explored smarter ways to price care, and shared a bold strategy for selling unused CEU inventory. Plus, a look at how value-based messaging, micro-offers, and experience design can transform your practice in 2026 and beyond.
Whether you're a clinic owner, PT, or healthcare entrepreneur, this is your wake-up call to stop trading hours for dollars and start delivering transformation.
Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast
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EPISODE BREAKDOWN
[00:52] — The Concept of Perishable Inventory in CEU Courses
[01:47] — Radio Advertising Strategy
[03:53] — Applying the Strategy to CEU Courses
[04:56] — Challenges and Considerations
[08:01] — Structuring the Website for Transactions
[11:25] — Exploring Last-Minute Deals in Physical Therapy
[13:19] — Live Selling and Product Promotions
[13:55] — Feedback and Engagement in Live Selling
[15:21] — The Anti-Sell Strategy
[15:46] — Improving Production Quality
[16:02] — The Fitness Instructor's Role
[16:33] — Live Selling Insights
[17:32] — The Rise of Live Streaming
[19:13] — The Value Trap Question
[20:40] — Session Length Debate
[21:27] — Patient-Centered Outcomes
[23:51] — Customizing Patient Care
[26:18] — Selling the Destination
[29:19] — Parting Shots
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Want to Connect with Dave?
Book a strategy call:
Thinking of selling your practice or partnering?
https://www.fieldmakergroup.com
Connect with Dave:
Email: Dave@Conciergepainrelief.com
Instagram: @davekittle https://www.instagram.com/davekittle/
LinkedIn: https://www.linkedin.com/in/davekittle/
or
Call (646)-781-8884
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