This PT Idea Sounds Crazy...Until You See the Results

Description

Why PT Clinics Might Start Serving Beer, Showers, Cruises | Patient Experience x Content Marketing

- How can the physical therapy industry adopt entertainment and experiential marketing models like the Savannah Bananas?

- What if physical therapy clinics offered weed or wine during treatment — would patients actually heal faster?

- Can physical therapy become an experience patients actually look forward to*?

In this idea packed crossover with PT Pintcast, Jimmy McKay, Dave Kittle and Tony Maritato unpack how clinics can create unforgettable patient journeys, attract better clinicians, and scale their brand using bold storytelling, immersive care models, and strategic content.

From rehab cruises and "happy hour therapy" to "shower based treatments" and Netflix style content drops, this episode pushes the boundaries of what's possible in modern rehab.

Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast

---

EPISODE BREAKDOWN

[02:25] – What clinics can learn from the Savannah Bananas

[04:56] – The Hero’s Journey applied to PT

[07:35] – Destination rehab: Cruises, fun, and transformation

[15:17] – High-ticket PT offers & self-pay success

[21:07] – Chive TV + out-of-the-box clinic content

[27:57] – Shower Therapy Concept

[32:47] – Should PT clinics serve beer or host happy hour?

[37:10] – Content strategies that actually work

[41:04] – Recruiting PTs with “Day in the Life” video