The 1978 musical Evita introduced Eva Perón to a global audience, turning her life into a dramatic narrative of ambition, devotion, and power. Songs like “ Don’t Cry for Me Argentina” helped cement an image of Eva as a near-mythic figure: a woman who rose from obscurity to become the emotional heart of a nation.
Behind the music was María Eva Duarte, born into poverty to a single mother, who navigated class barriers, gender expectations, and political opportunism to reach the very center of Argentine public life.
As First Lady alongside Juan Perón, Eva became both a symbol and an actor in Argentina’s populist experiment. She championed labor rights, built a powerful foundation for social welfare, and played a central role in winning women the right to vote. At the same time, her influence was inseparable from a regime that curtailed press freedom and concentrated power.
To supporters, she was a voice for the poor who felt seen by the state for the first time. To critics, she was a political enforcer of tyranny wrapped in glamour.
In today’s episode, I am joined by Victoria Haddock, a fashion historian whose book The Life of Eva Perón looks into the influence Eva Perón had on fashion, politics, and daily life. In our interview, we delve into the image that Eva created for herself and the legacy we continue to see around the world today.
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