Worried about your influencer marketing ROI? You should be. Most brands make one critical mistake that tanks their campaigns before they even start. I sat down with Ryan Davis, co-founder of the creator agency People First, to uncover The #1 Mistake Killing Your Influencer Marketing ROI. The answer, backed by a Stanford University study, is a lack of creative control. Ryan explains why giving creators more freedom leads to better performing content and a higher return on investment. We also cover how to get brand deals with a small following and the simple things that can get a creator blacklisted. This is an essential guide for any marketer looking to get real results from creator partnerships Check out the company: https://peoplefirst.cc
Book a 1-on-1 advisory session with me to apply these principles to your business: https://calendly.com/wltb/advisory
👀 CONNECT WITH SEAN
Subscribe: https://www.youtube.com/@seanweisbrot
LinkedIn: https://linkedin.com/in/seanweisbrot
Inquiries: welivetobuild@gmail.com
🕒 CHAPTERS
00:00 - Introduction: Monetizing Your Audience
00:45 - The Power of a Niche for Attracting Brands
03:45 - How to Get Discovered by Brands (The Simple Stuff)
05:55 - The Stanford Study: Why Creative Control is Crucial
08:00 - How Creators Get Blacklisted by Brands
10:00 - The #1 Mistake: Treating Creators Like Ad Puppets
14:05 - You Don't Need Millions of Followers to Get Sponsored
16:30 - The Rise of "Fake Podcast" Ads
18:45 - A Better Model: Sponsoring Real Interviews
24:10 - The Future: Creators as CMOs and Partners
📈 WORK WITH ME
â–¶ Book a Paid Advisory Session: https://calendly.com/wltb/advisory
â–¶ Sponsor the Channel: https://www.welivetobuild.com/collaborate
â–¶ My AI/Automation Agency: https://optimai.ai
Hosted on Acast. See acast.com/privacy for more information.
