Could one C-suite change be the key to 8x growth? This video is a real-world case study explaining
How Firing My CFO Took Us From $11M to $80M. Ryan Niddel, CEO of the e-commerce brand MIT45, shares the unfiltered story of how he inherited a company with broken processes, including $1.6 million in uncollected revenue. This is a masterclass in scaling. You'll learn the tough realization that the team who gets you to seven figures often can't get you past it. Discover the full story behind the difficult decision to replace a key executive, the framework for "firing gracefully," and how building a world-class C-suite allowed them to create an employee-centric culture with benefits like a 6.5-hour workday. Check out the company: https://mit45.com
Book a 1-on-1 advisory session with me to apply these principles to your business: https://calendly.com/wltb/advisory
👀 CONNECT WITH SEAN
Subscribe: https://www.youtube.com/@seanweisbrot
LinkedIn: https://linkedin.com/in/seanweisbrot
Inquiries: welivetobuild@gmail.com
🕒 CHAPTERS
00:00 - From a Repossessed Truck to an $80M Company
06:07 - The Truth About Our Controversial Product (Kratom)
15:32 - The First Fix: Finding $1.6M in Uncollected Revenue
21:21 - The Team That Gets You to $11M Won't Get You to $80M
24:12 - Why I Had to Fire Our CFO (The Full Story)
27:13 - The "Domino Effect" of Hiring a World-Class C-Suite
30:05 - The Next Bottleneck: Outgrowing Our Manufacturing
33:00 - How Jeff Bezos's Framework Helped Us Decentralize
41:45 - Why We Give Every Employee Stock & Free Meals
44:40 - Why We're Moving to a 6.5-Hour Workday
📈 WORK WITH ME
â–¶ Book a Paid Advisory Session: https://calendly.com/wltb/advisory
â–¶ Sponsor the Channel: https://www.welivetobuild.com/collaborate
â–¶ My AI/Automation Agency: https://optimai.ai
Hosted on Acast. See acast.com/privacy for more information.
