How to Ethically Manipulate Your Users. In this interview, Bryan Farris, President of Goldfish Code, breaks down the framework of "motivation-driven design" rooted in behavioral psychology. We explore the fine line between positive engagement and psychological manipulation, discussing "white hat" techniques (like creating a bigger purpose for your community ) versus "black hat" techniques (like using the fear of loss, which the host argues is central to Slack's business model ). Bryan also explains why every product design is just a "hypothesis" until proven with data , how traveling to 137 countries has shaped his business strategy , and why he believes humans are ultimately motivated by being part of something bigger than themselves. Check out the company: https://goldfishcode.com
Book a 1-on-1 advisory session with me to apply these principles to your business: https://calendly.com/wltb/advisory
👀 CONNECT WITH SEAN
Subscribe: https://www.youtube.com/@seanweisbrot
LinkedIn: https://linkedin.com/in/seanweisbrot
Inquiries: welivetobuild@gmail.com
🕒 CHAPTERS
00:00 - Is Empathy a Tool for Manipulation?
07:20 - Why Your Product Design Is Just a Hypothesis
11:02 - The Framework for "Ethical Manipulation"
14:56 - "Black Hat" vs. "White Hat" Motivation
18:50 - The Slack Example: Motivating with Fear
22:40 - The Waze Example: Motivating with Purpose
30:01 - How Traveling to 137 Countries Made Me a Better Strategist
40:48 - Autonomy vs. Fear of Loss: What's Your Core Motivation?
📈 WORK WITH ME
â–¶ Book a Paid Advisory Session: https://calendly.com/wltb/advisory
â–¶ Sponsor the Channel: https://www.welivetobuild.com/collaborate
â–¶ My AI/Automation Agency: https://optimai.ai
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