This is How We Bootstrapped a Marketplace to $20M/Year. It's a rare feat, especially for a two-sided marketplace, but it can be done. In this interview, GreenPal CEO Bryan Clayton shares his complete playbook. Learn why he bootstrapped the business, how he solved the "chicken and egg" problem by "faking the chicken," and why he focused on just one neighborhood in one city for years before expanding. This is a masterclass in pragmatic, profitable growth. Check out the company: https://yourgreenpal.com
Book a 1-on-1 advisory session with me to apply these principles to your business: https://calendly.com/wltb/advisory
👀 CONNECT WITH SEAN
Subscribe: https://www.youtube.com/@seanweisbrot
LinkedIn: https://linkedin.com/in/seanweisbrot
Inquiries: welivetobuild@gmail.com
🕒 CHAPTERS
00:00 - The $20M/Year Lawn Mowing App
05:30 - Why You MUST Bootstrap Your Marketplace First
07:58 - The Playbook: Start in ONE Neighborhood
10:25 - The Only Metric That Matters (Transactions Per Week)
12:54 - How to Solve the "Chicken & Egg" Problem
15:32 - Don't Expand Until You Have 40% Retention
20:40 - The "Get Out of the Building" Philosophy
27:50 - How to Hand-Crank Your First Expansion Market
35:26 - Your Living Room MUST Become a Classroom
📈 WORK WITH ME
â–¶ Book a Paid Advisory Session: https://calendly.com/wltb/advisory
â–¶ Sponsor the Channel: https://www.welivetobuild.com/collaborate
â–¶ My AI/Automation Agency: https://optimai.ai
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