Are you making the #1 mistake in AI pricing? Many founders are using their old SaaS pricing model, but for AI, that’s a huge error. As pricing expert Dan Balcauski explains, it’s like showing customers your “underpants”, and it’s killing your sales. In this guide to AI pricing, Dan breaks down why the game has changed. Unlike traditional SaaS, AI products have significant variable costs and unpredictable customer value, creating a new set of challenges for founders. We explore the psychology of value-based pricing, how to choose the right pricing metric, and the strategies companies like Google and OpenAI are using to price their AI tools. Check out the company: https://www.producttranquility.com
Book a 1-on-1 advisory session with me to apply these principles to your business: https://calendly.com/wltb/advisory
👀 CONNECT WITH SEAN
Subscribe: https://www.youtube.com/@seanweisbrot
LinkedIn: https://linkedin.com/in/seanweisbrot
Inquiries: welivetobuild@gmail.com
🕒 CHAPTERS
00:00 - Why Your SaaS Pricing Model is Obsolete
02:05 - The Value vs. Cost Dilemma of AI
03:20 - Foundation Models vs. AI Applications
07:15 - Why AI Product Prices Are So Inconsistent
11:15 - The Power of Long-Tail Distributions in Pricing
17:05 - The Problem with Capped "Unlimited" Plans
19:10 - Why AI Companies Are Hardware Constrained
24:30 - The 2 Axes of a Smart AI Pricing Strategy
28:00 - The #1 AI Pricing Mistake: Showing Your "Underpants"
31:30 - The Psychology of Value-Based Pricing
📈 WORK WITH ME
▶ Book a Paid Advisory Session: https://calendly.com/wltb/advisory
▶ Sponsor the Channel: https://www.welivetobuild.com/collaborate
▶ My AI/Automation Agency: https://optimai.ai
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