Most founders make one critical mistake in their pitch: they sell their product. The secret is to Stop Selling Your Solution. Sell The PAIN. In this interview, executive coach Hope Timberlake, reveals the best storytelling formula for winning over investors: focus on the pain, fear, and potential loss of not having your solution. Learn how to distill your entire vision into a 90-second story , tailor your brand message for any audience , and train your team to communicate your vision flawlessly. Our guest is Hope Timberlake, the founder of Forte Consulting, which helps executives hone their branding and leadership skills. Check out the company: https://hopetimberlake.com
Book a 1-on-1 advisory session with me to apply these principles to your business: https://calendly.com/wltb/advisory
👀 CONNECT WITH SEAN
Subscribe: https://www.youtube.com/@seanweisbrot
LinkedIn: https://linkedin.com/in/seanweisbrot
Inquiries: welivetobuild@gmail.com
🕒 CHAPTERS
00:00 - Your Brand is Just a Beautiful Piece of Paper, Unless...
03:26 - The First Step to Building a Brand Identity
07:41 - One Message, Three Audiences (Investors, Customers, Team)
10:33 - How to Test Your Messaging for Clarity
14:50 - How to Train Your Team to "Parrot" Your Message
26:07 - The 90-Second Pitch Deck Story
29:30 - The #1 Storytelling Mistake Founders Make
31:00 - The Formula: Focus on Fear & Pain, Not Your Solution
38:00 - Final Advice for Founders
📈 WORK WITH ME
â–¶ Book a Paid Advisory Session: https://calendly.com/wltb/advisory
â–¶ Sponsor the Channel: https://www.welivetobuild.com/collaborate
â–¶ My AI/Automation Agency: https://optimai.ai
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