What's the biggest mistake in a business turnaround? According to top private equity investors, it's not firing people sooner. In this brutally honest interview, retail restructuring expert Michael Appel explains why making tough personnel changes quickly is the most critical factor for survival. You'll learn the first thing he analyzes in any struggling business (liquidity), the ultimate test for a company's viability: "If this company went outta business tomorrow, would anybody care?," and his insider's breakdown of the awful strategy shift that ended Bed Bath & Beyond. Check out the company: https://www.gentzlerhenrich.com
Book a 1-on-1 advisory session with me to apply these principles to your business: https://calendly.com/wltb/advisory
👀 CONNECT WITH SEAN
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Inquiries: welivetobuild@gmail.com
🕒 CHAPTERS
00:00 - The #1 Regret: Not Firing People Sooner
03:42 - Liquidity is #1: The Only Thing That Buys You Time
07:28 - "We Need Your Help": The Art of Vendor Negotiation
11:08 - An Insider's Breakdown: The Real Reason Bed Bath & Beyond Shuttered
18:16 - The Costco Method: How Great Companies Create Loyalty
22:02 - The Management Team That Drove a Business Into the Ground
25:44 - The Ultimate Test: Would Anyone Care If You Vanished?
29:34 - My Prediction for the Next Major Retailer to Fail
33:15 - How Malls Are Replacing Empty Spaces
37:02 - The Simple Tech That Gives an Immediate Revenue Bump
44:34 - The Most Important Lesson I've Learned
📈 WORK WITH ME
â–¶ Book a Paid Advisory Session: https://calendly.com/wltb/advisory
â–¶ Sponsor the Channel: https://www.welivetobuild.com/collaborate
â–¶ My AI/Automation Agency: https://optimai.ai
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