The Franchise Model That Opened 950 Stores in 13 Years. In this interview, Chief Development Officer Lyle Myers breaks down the exact franchise model his partners used to scale their previous brand, The Joint Chiropractic, to 950 locations in just 13 years. He reveals their "regional developer" strategy, which empowers partners to build and support their own territories in exchange for a share of fees and royalties. Lyle also shares his #1 rule for franchisee success, "Imitate before you innovate" , and explains why franchising makes up only 8% of US retail businesses but generates a massive 40% of the revenue. Finally, he details how an affordable $79/month price point creates a "sticky" subscription business. Check out the company: https://iflexstretchstudios.com
Book a 1-on-1 advisory session with me to apply these principles to your business: https://calendly.com/wltb/advisory
👀 CONNECT WITH SEAN
Subscribe: https://www.youtube.com/@seanweisbrot
LinkedIn: https://linkedin.com/in/seanweisbrot
Inquiries: welivetobuild@gmail.com
🕒 CHAPTERS
00:00 - The "Super Highway" to Owning a Business
03:08 - How 8% of Businesses Make 40% of All Retail Revenue
06:22 - "Imitate Before You Innovate": The #1 Rule for Success
09:22 - Building a Proactive Support System for Franchisees
15:16 - The Regional Developer Model (And How It Scales Fast)
18:18 - Why Personal Services Are the "New Retail"
24:36 - The Secret to a Sticky Subscription? The $79 Price Point
27:45 - A Huge Untapped Market: The Need for Human Touch
33:43 - My Personal Mission: Finding "Passion with Purpose"
📈 WORK WITH ME
â–¶ Book a Paid Advisory Session: https://calendly.com/wltb/advisory
â–¶ Sponsor the Channel: https://www.welivetobuild.com/collaborate
â–¶ My AI/Automation Agency: https://optimai.ai
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