Struggling with resistance every time you try to implement a new process or tool? This video reveals The Secret to Getting Your Team to Embrace Change. Tech consultant Danny Nathan, founder of Apollo 21, breaks down why top-down mandates often fail and shares his number one strategy for success: building a team of "internal advocates". This is a masterclass in change management. You'll learn the step-by-step process of involving your end-users from the very beginning, turning their initial skepticism into powerful support that helps win over even the most resistant senior leaders. Check out the company: https://apollo21.io
Book a 1-on-1 advisory session with me to apply these principles to your business: https://calendly.com/wltb/advisory
👀 CONNECT WITH SEAN
Subscribe: https://www.youtube.com/@seanweisbrot
LinkedIn: https://linkedin.com/in/seanweisbrot
Inquiries: welivetobuild@gmail.com
🕒 CHAPTERS
00:00 - Why Most Companies Are Blind to Their Biggest Problems
06:14 - Case Study: Automating a Financial Firm Drowning in Email
12:13 - Why Senior Leaders Are Often the Most Resistant to Change
15:08 - The Secret: Build "Internal Advocates" From Day One
18:00 - Why You MUST Involve End-Users in the Development Process
23:39 - "Stringent Flexibility": Our Process for Repeatable Success
37:41 - How a High-Trust Referral Network Can 9x Your Close Rate
46:42 - My 4-Tool Stack for Creating Videos With AI
📈 WORK WITH ME
â–¶ Book a Paid Advisory Session: https://calendly.com/wltb/advisory
â–¶ Sponsor the Channel: https://www.welivetobuild.com/collaborate
â–¶ My AI/Automation Agency: https://optimai.ai
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