It's the mistake that sinks countless startups. We Wasted $150,000 on This Startup Mistake. Before Bryan Clayton built Green Pal into a bootstrapped marketplace processing over $30 million a year, he and his co-founders made a critical error that almost ended the company before it began. In this interview, Bryan shares the unfiltered story of that failure and the hard-won lessons that followed. You'll learn the psychological toll of selling a $10M company to start over and beg for $27 sales, why bootstrapping forces you to focus on what truly matters, and how they fixed their customer retention by finding and destroying a critical bottleneck in their business. Check out the company: https://yourgreenpal.com
Book a 1-on-1 advisory session with me to apply these principles to your business: https://calendly.com/wltb/advisory
👀 CONNECT WITH SEAN
Subscribe: https://www.youtube.com/@seanweisbrot
LinkedIn: https://linkedin.com/in/seanweisbrot
Inquiries: welivetobuild@gmail.com
🕒 CHAPTERS
00:00 - I Sold a $10M Company. Then I Begged for a $27 Sale
03:08 - Why a Tech Business is Like Gardening, Not Construction
06:24 - The Myth of the "Hacker & Hustler" Founding Team
09:30 - The $150,000 Mistake That Almost Ruined Our Company
12:40 - Why Early-Stage Founders Need to Be "Mario"
15:52 - Knowing When It's Time to Sell Your Business
25:24 - How to Find and Destroy Business Bottlenecks
28:22 - The "Reliability Score" That Fixed Our Customer Retention
35:00 - A Founder's #1 Job Shifts From Hustling to This...
45:00 - Why Raising Capital is a "Bad Bet" for Most Founders
📈 WORK WITH ME
â–¶ Book a Paid Advisory Session: https://calendly.com/wltb/advisory
â–¶ Sponsor the Channel: https://www.welivetobuild.com/collaborate
â–¶ My AI/Automation Agency: https://optimai.ai
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