Description

Episode #22 - Amazon Ads API Updates and Understanding CPC Calculations 📊🛠️

In today's episode, we'll explore the latest updates to Amazon's Ads API and understand the concept of Cost-Per-Click (CPC) calculations. We'll demystify how CPCs relate to your product pricing and the average selling price in your category.

Welcome to Episode 22, where we delve into Amazon Ads API updates and Cost-Per-Click (CPC) calculations. Here's what you'll learn in this episode:

• Understanding Campaigns by their Placements: Let's look beyond the names like 'Sponsored Products,' 'Sponsored Display,' or 'Sponsored Brands' and focus more on their actual placements.
• Amazon Ads API Updates:
• We'll explore the new updates to Amazon's Ads API, like the introduction of dynamic client-level throttling for Sponsored Display Campaigns and improvements in campaign impressions delivery using Sponsor Brand Campaign Insights API.
• Decoding CPCs: We'll dive into the often-misunderstood concept of CPC calculations. Understanding CPCs and their relationship to your product price and the average selling price in your category can be key to your Amazon advertising strategy.

Join us as we help you decode these updates and insights to drive your Amazon advertising campaign more effectively. Let's talk numbers! 📊🛠️

Thanks for listening and if you like the podcast make sure to subscribe!

Check out the YouTube Channel as well:

https://youtube.com/@AmazonAdsRawDaily

More Infos about the Me & the Podcast can be found here:

https://alexanderswade.com/amazon-ads-raw-daily/

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