In today's episode, we take a comprehensive look at Amazon's Creator Connection tool, a unique method to set up affiliate influencer campaigns right within Amazon. This episode offers step-by-step guidance on setting up a campaign and the insights one can draw from this tool.
Welcome to Episode #38 of Amazon Ads Raw Daily, where we continue our discussion on Amazon Creator Connection. Located in the brand content section of the advertising console, this tool provides a streamlined process for brands to set up their affiliate influencer campaigns.
What's inside:
- Amazon Creator Connection - A Closer Look: This episode provides a comprehensive guide on using the Amazon Creator Connection tool, from initial setup to tracking the status of your campaigns.
- Setting Up a Campaign: We discuss in detail how to create a campaign request - choosing a name, setting the objectives, deciding on products to be promoted, crafting messages for the creators, and setting the start and end dates.
- Creator's Interests: Discover how to add interests based on your product and categories from a list of 6,169 different options to make your campaign more focused and impactful.
- Budgeting and Commission: We touch upon the importance of setting a campaign budget and deciding a commission rate.
- Creator Connection Overview Page: Understand how to use the two tabs present in the overview page – one for tracking all your requests and another to browse through a list of creators.
- Connecting with Creators: Learn how to review creators' profiles, their interests, the products they have previously promoted, and how to reach out to them based on these insights.
- Limitations of the Program: Despite its advantages, the Creator Connection tool does have a few limitations. We discuss these in detail, such as the lack of product sample ordering, the limit of one campaign per brand, and a maximum of 200 creators per campaign.
Whether you are a veteran of influencer campaigns or a newcomer, the Amazon Creator Connection tool can be a valuable resource in your marketing arsenal. Join us to understand how you can leverage this tool to the fullest.
Thank you for listening, and have a fantastic Thursday!
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