Description

Working for Gayle King of CBS News, Raedawn has come a long way.
She pivoted in wonderful ways during the pandemic, and has come up with her own new brand: Balaeyon.
It will offer sustainable travel friendly beauty products.
Welcome, Raedawn.

Episode highlights:

• [01:45] - From Long Island, New York, near Queens & Brooklyn.
• [03:55] - Worked on TV shows such as 'Orange is the new black', learning some special effects & creating prosthetics. Worked on 'Wonder woman 2', 'In the Heights'. 'Clifford the big Red dog'
• [06:10] - No set way to become a makeup artist. Many online courses exist.
• [08:15] - Makeup school Mud: year long classes offered.
• [09:40] - Cosmetology schools more catered to those wanting to do hair
• [10:14] - Pursued acting career but then decided on makeup
• [12:10] - Works in News, channel 2, CBS in New York City. National news across all states. Solo makeup artist for Gayle King, main news anchor
• [12:50] - Routine with Gayle King. Compares to routine at Fox news. Currently starts at 4.30am. Has just 35 mins to get her ready
• [19:00] - Countries she has done events in - South Africa shooting models, France (Paris) for a wedding event, Italy. Enjoys perusing beauty products in different countries, e.g Korea has amazing products
• [23:00] - Speaks about her love of travel. 'I appreciate being uncomfortable'
• [26:05] - Travel / Work routine pre/post pandemic. Speaks about wearing mask pre-covid and being very hygienic with her work tools.
• [28:12] - Speaks about travelling to LA with Gayle King, for an interview happening there. Private Jet given by CBS on occasion. Personal assistant to Gayle King so goes where she goes
• [29:42] - How much autonomy do you have as makeup artist for Gail at CBS? Makeup in accordance with topic being discussed / occasion
• [32:20] - Tells us about her new brand Balaeyon. She pivoted during pandemic and tells us a great story about how she did this. Speaks about Patent of her product. Overcame many obstacles and discouragement from others
• [36:15] - Skincare is foundation of great makeup - that's how Balaeyon was born, summer 2020. Her first product is shea butter 2.0, Dew Revive is the launching product
• [37:35] - Constantly on the go? Product Dew Revive is made very travel friendly
• [38:14] - Speaks about sustainability of brand via its packaging - recycled cardboard, 50% less plastic than competitors
• [41:00] - Found her packaging company on alibaba, based in China
• [41:52] - Sustainable packaging can still be sheek and sexy
• [42:25] - Packaging made in china, product made locally to her in Long Island
• [43:30] - packaging made of corn, disintegrates in 4-6 months
• [45:10] - Dew Revive is launching product - tells us more about it, 2Oz, travel friendly stick. Especially great in colder months. Face & Body product, skin will be baby soft
• [48:05] - May create different sizes and packaging for men at some future point
• [49:10] - Dew Revive launched september 2021
• [51:14] - Gives advice to others wishing to launch a brand: Costs $10,000 just for the chemist, to develop product with her ingredients. Wanted it to be waterless, less or no preservatives now needed in Dew Revive
• [54:00] - Shea Butter, produced in 21 countries in east and western Africa, but best shea butter comes from Ghana
• [55:00] - Shea butter not as widely used in other cultures, but she is trying to change this with Dew Revive. It is liquid Gold for the skin, rich in vitamins, fights free radicals, protest from sun and wind. A healer for the skin
• [56:33] - She designed the recipe ground up, choosing all ingredients
• [01:01:40] - where next for the brand Balaeyon?

Where to buy Dew Revive & further products to come:
w: Balaeyon.com
IG: Balaeyon

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