Hello and welcome to MichaelAaron Flicker, co-author with Richard Shotton of Hacking the Human Mind, The Behavioral Science Secrets behind 17 of the World’s Best Brands.
Behavioral science in advertising and marketing is pretty hot right now. The book is full of real-world examples, from Guinness to Liquid Death. When people come up with advertising and marketing ideas – or even completely new business models - do they actively consider behavioral science, and how and why?
Thank you so much to MichaelAaron Flicker, co-author with Richard Shotton of Hacking the Human Mind, The Behavioral Science Secrets behind 17 of the World’s Best Brands, published by Harriman House, 214 pages with 16 story-packed chapters, available of course from the brand in chapter five, Amazon, and all good bookshops!
https://www.amazon.co.uk/dp/1804091324
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