In this episode of the UK Flooring Podcast, join us live from the Surfaces event in Las Vegas as Sarah chats with Reid Waxman, a key figure from Roomvo. Discover the transformative impact of Roomvo's visualization tools on the flooring industry, learn insider tips on enhancing customer experience, and explore the future of digital retail in flooring. Don't miss this insightful conversation packed with valuable advice for retailers looking to innovate and elevate their business.
Roomvo’s Impact:
- Reid discusses how Roomvo’s visualization tools not only instill consumer confidence but also serve as a diagnostic tool to simplify the product selection process for customers.
- The importance of using visualizers not just as a sales tool but as a starting point for customer product journeys.
Retailer Strategies:
- How retailers can utilize Roomvo in unique ways, such as through kiosks and web-based tools, to narrow down product choices and enhance the customer experience in-store and online.
- Discussion on the integration of Roomvo’s tools into the quotation process, enabling retailers to provide customers with visualized product options directly linked to their space.
Customer Engagement:
- Reid highlights the underutilized "Share a Link" feature, which offers a significant opportunity for retailers to follow up with customers by sharing personalized visualizations of products in their space.
- The challenge of increasing awareness and adoption among retailers and overcoming the industry's reluctance to embrace new technology.
Training and Support:
- Roomvo’s commitment to retailer success through comprehensive training and ongoing support to ensure the effective use of visualization tools.
- Free RSA training is available globally, aiming to empower retail staff and enhance the sales process.
Future Developments:
- Reid expresses a desire for more manufacturer partnerships to broaden the range of products available for visualization.
- Upcoming integration of rug and multi-surface visualizers into a single tool, enhancing the shopping experience for customers.
Roomvo’s Virtual Associate:
- Introduction of an AI-powered chatbot designed to assist customers 24/7, guiding them through product discovery and encouraging showroom visits.
Personal Insights:
- Reid shares his journey to Roomvo, his role in the company, his personal interests, and the value of face-to-face interactions in building relationships within the industry.
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