Vinoo Vijay, now CMO of Truist Financial, is back on the show to discuss purpose-driven strategic marketing. During his first episode with us, Vinoo shared his story about coming to the US at age seventeen, eventually leading him to be the CMO at H&R Block, Ally, and now Truist.
In this episode, Alan and Vinoo discuss how his team carefully balances technology with touch to create a client experience unlike any other in the banking space. Vinoo shares about developing and positioning the Truist brand, how his team reinforces purpose on a daily basis, and his vision for marketing.
Listen in for Vinoo's advice on weaving your purpose into your daily life and making your strategic marketing efforts a success.
In this episode, you'll learn:
Things to listen for:
[03:00] Vinoo's career journey and passion for finance
[08:00] Making a positive impact as a company
[11:30] Managing the evolution of Truist
[13:00] Creating a space where people want to be
[15:30] Developing and positioning the Truist brand
[20:45] Reinforcing purpose on a daily basis
[23:00] Aligning personal and organizational purpose
[26:00] Connecting client experience with business needs
[30:00] Vinoo's vision for strategic marketing
[35:30] What CMOs need to do to be successful
[36:15] What marketers should be learning more about
[38:20] The biggest threat and opportunity for marketers today
Resources Mentioned:
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