Today we are exploring inspiring tales of small businesses navigating the challenging landscape of national security. It’s a game where the stakes are high and the challenges of recruiting are downright daunting, but today’s guest, Katie Helbling, has nailed it down to a science! Katie is the Content Marketing Manager at ClearanceJobs – the largest career network for professionals with federal government security clearance – and she shares how working with multiple contractors in the DOD for over a decade has helped her in the work she does today. For Katie, work ethic is everything, and she describes how work ethic fits into “the best athlete” recruiting strategy before explaining the HR differences between the private sector and public sector, how she navigates the recruiting challenges that are specific to national security, how to enter the world of government contracts and how to manage those relationships, and the importance of building a compelling recruiting brand (and how to do it). We also learn about maintaining the equilibrium between competitors and strategic partners, the value of having adequate resources, and how Katie Helbling has turned tough recruiting odds into strategic advantages to thrive as a subcontractor in national security.
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Sponsors:
Withum: https://www.withum.com/
Withum is a forward-thinking, technology-driven advisory and accounting firm that offers a range of services including business advisory, forensic and valuation services, accounting and assurance, digital transformation, cybersecurity, and tax consulting.
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