Ep 07: The Intersection of Business, Altruism, and Generosity

Description

The Intersection of Business, Altruism, and Generosity

– Profits With Purpose with Marc Freedman and Yanik Silver Episode 007 Richie Kendall

Richie Kendall is the co-founder of, Goodworld, the first social impact platform for nonprofits and companies that rounds up purchases to the nearest dollar for causes and enables hashtag donations on Facebook and Twitter. The all-in-one modern toolset includes team fundraising, charitable events and payroll giving alongside Text to Give, eCards and impact rewards. Richie envisions a world powered by generosity, collaboration and compassion where CSR, Cause Marketing, Influencer Impact and Next Generation Philanthropy collide.

Richie's company Cheerful Giving was acquired by Goodworld in 2019 and the platform has grown to power the social impact initiatives of many of the world’s largest companies and leading nonprofits. He now leads Goodworld's product and business growth efforts with a specialty in brand elevation and vertical innovation.

With 10+ years experience in tech, B2B Sales, UX design, film/media, identity and storytelling, Richie has worked with industry-leading brands including Mastercard, Forever21, Canon, New Belgium, Pentax, Marmot, Rawlings, Fruit of the Loom, Frontier Airlines + more and has collaborated with some of the nation’s leading advertising agencies including CP+B and Space150.

Listen to this latest episode of Profits With Purpose where we talk with Ritchie Kendall about <SUBJECT>

In this episode, we discuss:

The identity of your business and why it goes to work
A company’s purpose driving the conversations about growth
Leaders creating value alignment between stakeholders and the organization
All the different ways, from the top down, that an organization can put their values into action
Structuring an organization’s social contributions as broad, niched down, or as uniquely tailored as you want
Why there is no reason social impact cant be part of your brand
Social impact initiatives as a lead generation tool
The approaching future of next generation philanthropy
The loyalty that millennials show brands that commit to social impact causes

I hope you find this episode as informative and as exciting as we have. Ritchie was so generous to share his take on how business, generosity, and altruism can intersect and create more profits with purpose.

Please let us know your thoughts!

Connect with Richie Kendall:

Website: www.goodworldnow.com

LinkedIn Page: https://www.linkedin.com/in/richie-kendall/

Facebook: https://www.facebook.com/richie.kendall.9

Instagram: https://www.instagram.com/therichiekendall/

Connect with Marc Freedman:

Email: support@evolvedprofits.com

Website: https://evolvedprofits.com/

https://expensetoprofit.com/

LinkedIn: https://www.linkedin.com/in/freedmanmarc/

Twitter: https://twitter.com/ExpenseToProfit