Chala Dincoy, founder of Repositioning Expert and author of Gentle Marketing and How To Win Friends The Way Apple Wins Customers had been an award-winning marketer with a number of Fortune 500 companies including Pepsi, Frito-Lay, and Playtex, before moving on to found Repositioning Expert. Currently, she helps professional service providers to get past their competitors and reach corporate decision-makers more quickly and reliably, generating consistent leads that drive growth and propel them onto a larger stage. She also appears regularly as a guest expert on Fox, NBC, CBS, and ABC. She will share some practical tips on reaching corporate decision-makers, differentiating yourself from the pack, and survival marketing in the pandemic era. What we discussed on the podcast whilst having a lot of laughs:
- Her present: lovely brownies
- She never moved to London because of the rain
- Suicide rates
- How she got tired of being pitched to
- Starting a business in your early 40ies
- The influence of her upbringing for her not to start her own business earlier
- Safety and Security are the enemy of growth
- She quadrupled her income after going self employed
- She built a new funnel from scratch when Covid hit
- Digitalisation
- Death of the high street
- Selling skills vs. time, charging for the results
- 3 out of 4 entrepreneurs don’t know how to present themselves
- There is a confusion what one is known for
- The elevator pitch is not about what you do, but where you can make a difference, being a super niche (the most expensive problem they have)
- Your rich is in your niche
- What do you want more of?
- Do less to gain more
- Success for her is about overcoming her beginnings
- She overcame a mindset block on money
- How Covid changed her business
- Happiness is to live her potential
- Efficiency through Covid
- Online events and its challenges
- Her books
- Her podcast: Polish My Pitch
- www.repositioner.com/podcast - Free4U
- How to win friends - see her book above
- Check out her 4 books in total on Amazon
- How to get anyone to like you within 7 seconds or less
- Blink by Malcom Gladwell
- Talking to Strangers by Malcom Gladwell
- Reach out to Chala on her website, podcast, blog, or LinkedIn
- B2B society: www.repositioner.com/society
Volker is a sales, strategy and leadership consultant. With a passion for coaching and mindfulness, helping individuals and companies to achieve more. In his podcast he interviews high achievers, entrepreneurs, consultants, visionaries, coaches, and mentors about their secrets and experience. Learn from the best! Find out more on his website or subscribe to his newsletter.
Hosted on Acast. See acast.com/privacy for more information.