This podcast is with copywriter and content strategist David Pawsey. He helps freelancers, interim and fractional leaders, and companies to position themselves. He actually helped me with my positioning and my website content. David is a former journalist, so he is naturally inquisitive and creative. He also works for himself, so can look at the space from an expert and contract perspective. Topics we discussed:
- Being a wordsmith
- Getting your story across
- How to position yourself and tell your unique story
- Juggling work and life, particularly as a freelancer and stay at home dad
- Content is king
- Direct response and sales copywriting
- Playing to people's psychology
- Email marketing workshops
- SEO content writing
- Relationship building
- Finding work through Linkedin and networking
- Pricing dilemma and selling services
- Putting a price on passion
- It shouldn't be about money
- Do what you enjoy and what is sustainable
- Be the thought leader
- Be yourself
- Get yourself know, get yourself liked, get yourself trusted
- Personal content
- www.deepsocial.co.uk
- Linkedin: https://www.linkedin.com/in/david-pawsey-45496b2b/
Volker is a sales, strategy and leadership consultant working as an interim CRO. Find out more on his website or subscribe to his newsletter.
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