In this episode, Alyssa provides valuable insights into various deliverability challenges faced by email senders and offers practical strategies to ensure successful email campaigns and maintain a positive sending reputation.
Key timestamps
00:18 - Who is Alyssa Dulin?
01:38 - How to prevent email deliverability issues after a long break from sending newsletters.
04:23 - Tips for warming up your email list gradually to maintain a good sending reputation.
08:02 - Understanding the promotions tab in Gmail and dealing with emails going to spam.
10:40 - Steps to take if an ESP gets blacklisted.
18:49 - Intermission questions
20:58 - Challenges with business email addresses bouncing.
26:38 - Understanding email spoofing.
26:55 - DMARCIAN.com is recommended as a resource for information and guidance on setting up DMARC records.
31:16 - Addressing automatic opens and clicks.
35:33 - Handling open rate drops and spam issues after switching ESPs.
43:05 - Kickbox, a helpful email validation tool for checking email health
Key links
Alyssa Dulin Twitter/@alyssa_dulin
Alyssa Dulin Podcast - Deliverability Defined
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