Learn from Layne Norton as he shares valuable insights into the world of entrepreneurship. We dive into the concept of delegating and elevating, as well as the evolution of Layne's brand from being primarily known as a bodybuilder and powerlifter to now being recognised as a thriving entrepreneur. We explore whether this brand shift was a result of natural growth or intentional choices made by Layne.
Layne also opens up about his personal journey with anxiety and how lifting weights has helped them manage it. Through training, Layne has learned not to make hasty decisions when frustrated or on the brink of giving up, but instead to let those feelings pass and evaluate his long-term passion and commitment.
We talk about the significance of consistent effort over long periods of time, likening it to running a marathon. Layne provides valuable insights and practical advice for anyone striving to build a successful business and maintain personal fulfilment.
This episode will help all online coaches understand the journey to scale and the importance of consistency with daily habits and rituals to support you on your journey.
[00:02:37] Target audience: coaches seeking to excel, lacking formal education. Emphasis on latest research. Positive feedback, promising future.
[00:05:21] Big shout out to my awesome team.
[00:08:28] Struggling to let go, but learning leadership.
[00:13:40] Mistake: not realising my own deficits. Resentment from those who wanted to be me. Fill in my gaps with others. Successful and semi-retired.
[00:15:59] Teamwork, consistency, and staying adaptable for success.
[00:21:36] ADHD: Hyperfocus, distraction, medication, communication overload.
[00:23:40] Balancing work and rest for long-term success.
[00:27:23] Transitioning from bodybuilding to mainstream content.
[00:32:06] Overnight success is rare and difficult to handle. Many lottery winners go broke because they didn't learn anything. Having a great idea isn't enough; execution is key. Building a successful business takes time and consistency. Perfectionism and fear of failure can kill dreams. Understand that there are seasons to life and prioritize accordingly. Balancing everything at once is unrealistic.
[00:39:56] Business coach questions credibility and discusses seasons of life.
[00:41:56] Training: non-negotiable, important, passion, prioritized.
[00:46:27] Training taught resilience, consistency, and decision-making skills.
[00:50:16] Control impulses, emotions, thoughts; focus on consistency.
@biolayne biolayne.com www.biguppetite.com
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