If you're an online coach or PT and you've considered a subscription offer, this episode is for you! Jump into the world of community building and digital entrepreneurship as our host Jenna sits down with the innovative Mark Carroll! We unravel the secrets behind nurturing a thriving online community, harnessing technology, and staying afloat amidst the tides of social media.
Mark shares his strategy for navigating social media, building community and selling his subscription offer separate to his 12 week programs or challenges.
00:00 Improving community engagement and providing purposeful value.
05:26 Engagement and community shift with social media.
06:54 Apple's forward thinking and problem solving approach.
13:27 Adapting to long-term growth of subscription model.
14:43 Understanding customer behavior for subscription services.
17:54 Interested in your community, programming, and AI.
22:23 AI can optimize processes, improve efficiency.
27:48 Struggle with online content and diminishing returns.
32:07 Quality engagement trumps higher view counts.
33:25 Posts can be general or niche for sales.
@coachmarkcarroll @jennadaviesmarketing
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