On this episode of Skye's The Limit, the Director of Marketing for Sozio (international fragrance company), Julie Movsession, joins Skye to talk about the 2024 trend forecast & what that means in the world of fragrance. Originally from France, Julie studied at ISIPCA school (Perfumery School) then earned her Masters Degree in Marketing. Her technical and marketing skills make her the top trend forecaster in the field of fragrance. We discuss the "ins & outs" of scent in 2024, where these trends are coming from, how brands have been using the psychological power of scents to attract consumers (remember Abercrombie and their signature cologne?!) and what in the world cauliflower is doing in candles these days!
Learn more about Julie & Sozio www.jesozio.com & linkedin.com/in/julie-movsessian/
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