How does a brand stand out in today’s competitive market? You differentiate, reveals Dhruv Khurana, the founder of Almost Gods, a brand that has steadily attracted a loyal following for their ability to breathe a fresh perspective into India’s burgeoning streetwear space. Almost Gods is, however, not only a streetwear brand. Through Dhruv’s creative vision, the brand draws from mythological, historical, and cultural symbols to tell stories through their offerings. The why behind the brand is answered as Dhruv reveals his background story and what drew him to this space. With a goal of making clothes that have global appeal but are rooted in India, Almost Gods is a homegrown brand whose journey has just begun.
Presented By: Blur the Border
Hosted By: Aishwarya Avlani
Produced By: Rhea Bhambhani and Blur the Border
Audio-Video Production & Post-Production: Canopy Media
Location Courtesy: Canopy Studios
Music: Licensed through Epidemic Sound
Chapter Markers
00:00 Intro
02:01 How Almost Gods Has Built a Community
03:12 On Dhruv’s Entrepreneurial Bug
07:56 How Almost Gods Was Conceived
09:34 The Early Days of the Brand
11:14 On Building a Team
13:20 On Stealing Ideas
13:58 On Not Being Afraid to Reinvent
16:54 On How to Stay Relevant
19:31 The Story Behind the Brand Name
21:00 On How to Make Your Brand Ethos Connect with your Consumer
23:09 Balancing Commercial Success with Creative Integrity
25:36 On Patenting & Trademarking
28:04 Almost Gods Design Process
32:23 When Ranveer Singh, Diljit Dosanjh, and Machine Gun Kelly Wore Almost Gods
33:33 On Challenging Retail Design
37:00 Almost Gods’ International Expansion
38:33 Approach to Collaborations
40:38 Dhruv’s Go-to Homegrown Brands & Advice for Budding Brands
44:20 The Future of Almost Gods in the Phy-digital Space
47:13 Know the Founder
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