Nitya Arora founded Valliyan at just 21—one of the country’s pioneering concept jewelry brands. Over the past decade, she has been a key figure in the homegrown brand revolution. While Valliyan remains central to her work, Nitya’s talents span curation, styling, and creative direction across the fashion and beauty industries. In this episode, we explore her journey, industry insights, and the significant milestones of 2024, including a stunning Lakme Fashion Week presentation and a new store in Kala Ghoda, Mumbai
Presented By: Blur the Border
Hosted By: Aishwarya Avlani
Produced By: Rhea Bhambhani and Blur the Border
Audio-Video Production & Post-Production: Canopy Media
Location Courtesy: Canopy Studios
Music: Licensed through Epidemic Sound
Chapters:
00:00 Intro
01:40 The New Valliyan Speakeasy
03:18 Valliyan Show at Lakme Fashion Week
05:39 Relevance of Fashion Shows Today
09:21 Starting a Brand at 21 and Finding Early Success
14:00 Managing Valliyan While Studying at Parsons
16:10 The Growth of Fashion Jewellery as a Segment in India
17:00 How Nitya’s Punjabi Heritage has Inspired the Brand
20:46 On Valliyan’s Sustainable Collection that was ahead of its Time
24:49 Valliyan’s Take on India’s Homegrown Label Industry
33:12 The Importance of Building A Personal Brand for a Founder
37:21 Know the Founder
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