In this enlightening episode, Fabien Cros, co-founder of PricingForThePlanet, sits down with Hugo Smits, co-founder of Supstain (www.supstain.nl). The conversation revolves around the innovative approach of Supstain in helping companies easily map out their CO2 footprint through invoice analysis. Hugo sheds light on how understanding and measuring CO2 emissions is the first step towards a sustainable future. By providing clarity on CO2 emissions, companies can identify areas of high emissions and take targeted actions to reduce them. The discussion also touches upon the increasing importance consumers and employees place on associating with environmentally responsible companies. With the global goal of halving all emissions by 2030 and achieving climate neutrality by 2050, the role of companies like Supstain becomes paramount.
****The PricingForThePlanet podcast delves into the fusion of business and sustainability, highlighting profitable and sustainable business models. We emphasize that sustainability isn't just a responsibility—it's a lucrative opportunity. Tune in for insights on how businesses can thrive while being eco-friendly
****Join our free PricingForThePlanet bi-weekly digest on Monetizing and Pricing Sustainability:https://www.pricingfortheplanet.com/weeklydigest
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