In our new episode, Sumner Vanderhoof, CEO of Propensity, discusses their account-based marketing (ABM) platform and how it caters to smaller growth teams.
In our discussion, we touch upon:
- How Propensity focuses on providing ABM campaigns quickly and integrating them into sales automation tools, resulting in highly qualified MQLs.
- Sumner shares the history and background of Propensity and how they identified the need for a platform that serves smaller accounts.
- The importance of aligning marketing and sales and utilizing multiple channels in ABM campaigns.
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