“ABX & Cocktails” revisits the topic of gifting, our third episode in the series. The podcast explores the power of gifting as a marketing and sales strategy, and the importance of personalization and understanding the recipient's interests and preferences.
In our discussion, we cover:
- How different departments within an organization that can leverage gifting, such as marketing, sales, and customer success, at different stages of the customer lifecycle.
- The need for a well-established understanding of the ideal customer profile (ICP)
- Integrating gifting into existing workflows and systems.
- Ethical considerations and regulations surrounding gifting, such as bribery laws, should be taken into account when implementing a gifting strategy.
- Success in gifting can be measured through metrics like gift redemption, response rates, and account-to-opportunity conversion.
You can listen to the other gifting episodes in the series below:
E7 - [Gifting Series] Maya Erenberg, co-founder of CorporateGift.com
E8 - [Gifting Series] Alex Olley, co-founder of Reachdesk
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