Description

Episode 16 of “ABM & Cocktails” connects with Adir Ron, CMO of Duve, a guest experience platform for the hospitality industry, from small vacation rentals to targeting larger hotels and chains. Adir discusses the challenges and strategies involved in transitioning to larger hotels and chains, including realigning the marketing team, reshaping the marketing materials, and implementing an account-based marketing (ABM) approach. 

In this episode, we cover:

• The importance of understanding the pain points of the target audience and creating tailored messaging and materials for different roles within the buying committee 
• Technical challenges faced during transitions and the need for a well-constructed funnel and ongoing marketing involvement throughout the customer journey 
• The challenges and successes of implementing an Account-Based Experience (ABX) strategy 
• The process of aligning a Salesforce instance and building an outbound team from scratch. 

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