In this conversation, Or Moshkovitz, Kfir Pravda, and Elad Ben David, Head of Creative at Wix, discuss the importance of creativity in marketing, the impact of AI on creative processes, and the need for collaboration between creative and performance teams. Elad shares his extensive journey in the creative field, emphasizing the significance of storytelling and the unique narratives behind products. The discussion also covers effective metrics for evaluating creative success and practical formulas for creating impactful content, since investing in creativity is essential for effective communication and storytelling. Creative content professionals should be involved in product development discussions. And, most importantly, loving the work you do enhances creativity and productivity.
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