In our second gifting session we met Alex, co-founder of Reachdesk and learned about the power of gifting and personalization in B2B marketing and sales. Alex shares the story behind the company and its unique value proposition.
In our chat, we covered :
- Personalization is key in gifting, and the power of choice for the recipient is important.
- Gifting can be a valuable tool in the B2B marketing and sales process, particularly in key moments such as job changes and events.
- Metrics such as pipeline generated and closed-won revenue are important for measuring the success of gifting initiatives.
- Rolling out a gifting initiative requires alignment between sales and marketing, as well as buy-in from all teams involved.
- Follow-up is crucial in gifting, with 75% of recipients not responding immediately. Timing and personalized content in follow-up can enhance the overall experience.
You can listen to the other gifting episodes in the series below:
E7 - [Gifting Series] Maya Erenberg, co-founder of CorporateGift.com
E14 - [Gifting Series] - Gifting Summary with Kfir & Or
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