In our new episode , Roi Kaufman from Kaltura, discusses the implementation of Account-Based Experience in a diverse market and emphasizes the importance of alignment between marketing and sales in order to achieve ABX success
In our chat, we covered
- Implementing ABX requires alignment between marketing and sales teams.
- A focused approach is crucial for ABX success, with specific criteria for account selection.
- First-party data is key for personalization and intent-based marketing.
- Tailoring content and initiatives to specific industries and regions enhances engagement.
- ABX initiatives should be constantly tested and optimized for maximum impact.
Hosted on Acast. See acast.com/privacy for more information.
