In the 90’s and early 2000’s Blockbuster dominated the movie rental market with over 45 million customers. But by 2010 the company was forced to file for bankruptcy. And today, there’s only one physical location left standing. This week we dive into how the video rental giant went from “let’s make it a Blockbuster night” to “not a Blockbuster in sight,” and then as always, we pitch how we would revamp the brand for today.
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