Description

In this episode of The Foundation: A Park’s People Podcast, we sit down with Marithza Ross, Executive Director of the St. Johns County Park Foundation in Florida. Marithza brings a unique perspective to park philanthropy, having transitioned from a successful career in television news and public relations to nonprofit leadership.

She shares the highs and hurdles of her first year in the role—revitalizing a board, creating a strong organizational foundation, engaging diverse communities across 42 miles of coastline, and building a brand that puts Parks and Recreation at the center of local identity.

Listen in to learn:

• How her media and PR experience shapes her leadership style
• The early steps she took to strengthen board governance
• What it takes to communicate across rural, urban, and coastal communities
• Why telling stories (not just asking for donations) is the key to long-term support
• How support from NAPF helped accelerate her momentum

This episode is full of real-world insight, inspiration, and takeaways for anyone leading or supporting a local park foundation.

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