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On today’s episode of the podcast, we were privileged to be joined by Madam Bella Cummins, the owner and operator of Bella’s Hacienda Ranch, in Wells, Nevada. Bella’s Hacienda Ranch is the only legal brothel run entirely by sex workers, and it attracts customers from all over the US and beyond.  

At 74 years old, Cummins is the longest serving living female legal brothel owner in the US. In 1987, she acquired the struggling Hacienda Ranch Brothel and transformed it into the famed "Bella's Hacienda." Leveraging her understanding of business and financial expertise, Cummins successfully turned the establishment into one of the most prosperous adult entertainment destinations in the state. 

During the COVID pandemic, when the legal brothels were shuttered by Nevada’s governor, Cummins creatively obtained an escort license for her business, allowing sex workers to sustain their income by providing non-sexual companionship services. 

In an era when sex workers were often disparaged and marginalized, Cummins pioneered a revolutionary approach within the industry. As the only legal brothel entirely run by sex workers, Bella’s Hacienda eliminated exploitative elements, creating a female-led workplace culture centred around trust and teamwork. This environment allowed sex workers to find camaraderie, support, and personal growth, challenging stereotypes and fostering a more positive image of women in the adult entertainment sector. 

Check out Bella's Hacienda Ranch here: https://bellas.us/

Timestamps: 

00:00 – Intro  

02:06 – Bella's background 

03:49 – Bella's experience of sex ed  

05:23 – How Bella was introduced to brothels  

09:00 – Bella's vision and mission   

11:10 – Where Bella’s attitude came from   

13:40 – Thoughts on Madams in other houses 

14:26 – Lessons learned in life 

16:14 – The difference between sensuality and sex  

17:20 – Why Bella’s offers adult male virgins a discount 

24:29 – Advice to young women wanting to get into the industry 

27:06 – Bella’s relationship advice 

30:26 – Bella's plans for the future   

32:48 – Why there is a need for brothels  

34:30 – Bella's message to listeners  

36:04 – Conclusion 

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