Description

This week on The Craft Brewers' Creative, Jenna is joined by Mike from the Craft Beer Bucket List podcast. Find out all about how to market your brewery or taphouse from someone who has been there and done that. Also listen in for Jenna and Mike's opinions on social media, marketing, and what kinds of beer they just can't stand.

KEY TAKEAWAYS

• If you're running a brewery, then you have to decide if you want to try to be the big supplier or the local spot where people come down to have a beer.
• You also need to get involved in the community, go to events, support local causes, let people know that you're there and that you are a part of the area. It doesn't matter how good your beer is, if people don't know who you are or where you are then you won't have any customers.
• Having an online presence can be helpful but if you don't do it right then it can do more harm than good.
• The UK kills it with their beer can art.
• Craft beer is getting to the same levels of popularity and recognizability than the big lager brands.

BEST MOMENTS

‘The thing I like about breweries are the people'  

‘Everyone thinks that social media isn't the magical solution, it's not. You have to use it appropriately'

‘Most breweries have a pretty interesting story, it's just making sure people hear it'

EPISODE RESOURCES

https://anchor.fm/craftbeerbucketlist/support

https://www.instagram.com/craftbeerbucketlist/

ABOUT THE HOST

Jenna Steele fell in love with the craft beer industry while studying hospitality at Cornell University, where she graduated with a Bachelor of Science in Hotel Administration. In one of her courses, she was able to try countless craft beers, from across the US, in every style. Though the beer was good, the can art stood out. She wanted to know more about how the cans came to be.

Jenna's love for craft beer is primarily due to beers and breweries' creative and visual elements. Got cool can designs? Heck yeah.

After working in finance for a couple of years, Jenna returned to her love of craft beer. She wanted to hear the stories behind can names and designs, brewers' backgrounds, breweries, and hear from label artists themselves. So, she took it upon herself to start The Craft Brewers' Creative under her Craft brand, Beer Can Lover.

On The Craft Brewers' Creative, Jenna interviews brewers, graphic designers, marketing managers, creative directors, owners, and everyone in between about themselves and the beers they bring alive.

You can find Jenna and her craft beer content on Instagram @beercanlover

If you want to contact Jenna, email pod@beercanlover.com

This show was brought to you by Progressive Media

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