Description

In this, the very first episode of The Craft Brewers' Creative podcast host Jenna Steele shares her own story and explains why she loves the craft brewing industry.

She gives a great insight into why she is taking a chance on herself and following her passion

Bringing the inside stories about the designs, the breweries and the people behind craft beers.

Every brewery and every craft beer is different and those who are involved are following their passion so if you don't know anything about the amazing world of craft beer yet .. subscribe and find out more

KEY TAKEAWAYS

• The creativity and passion in the craft beer industry is incredible, there are no rules in this industry
• Brewers are always producing new lines with new designs
• I wanted to further other people's knowledge about the marketing of craft beer as it continues to grow
• I took a beers class and then quit my job to share with everyone the great marketing of craft beers
• Every week I will be talking to the artists and those who market craft beer because I want to know how this beer can came to be
• Because I'm not focused on the beer it makes it easier for me to find out about everything else when I'm talking to people
• Every single brewery has such a different process and it's great to find out about how each beer has come to be and how it's been marketed
• You can't have craft beers without an artist
• If you are interested in breweries and how a beer came to be, you don't have to be into beer this is also for the artists
• The focus is on the art and the graphics, I want to talk about the pretty cans and the art
• This is about the stories behind the beer and the label

BEST MOMENTS

‘Cool craft beer cans is what I love and I wanted to know more'

‘I want to enlarge the conversation around the craft beer industry'

‘I'm not here for the beer I'm here for everything else in the industry'

VALUABLE RESOURCES

pod@beercanlover.com 

ABOUT THE HOST

Jenna Steele fell in love with the craft beer industry while studying hospitality at Cornell University, where she graduated with a Bachelor of Science in Hotel Administration. In one of her courses, she was able to try countless craft beers, from across the US, in every style. Though the beer was good, the can art stood out. She wanted to know more about how the cans came to be.

Jenna's love for craft beer is primarily due to beers and breweries' creative and visual elements. Got cool can designs? Heck yeah.

After working in finance for a couple of years, Jenna returned to her love of craft beer. She wanted to hear the stories behind can names and designs, brewers' backgrounds, breweries, and hear from label artists themselves. So, she took it upon herself to start The Craft Brewers' Creative under her Craft brand, Beer Can Lover.

On The Craft Brewers' Creative, Jenna interviews brewers, graphic designers, marketing managers, creative directors, owners, and everyone in between about themselves and the beers they bring alive.

You can find Jenna and her craft beer content on Instagram @beercanlover

CONTACT DETAILS

Beercanlover Instagram

This show was brought to you by Progressive Media

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