In this episode of the Tom the Trainer Fitness Over 40 Podcast, I welcome renowned coach, writer, and speaker Andrew Coates for a deep, unfiltered conversation on what really matters in the fitness industry, and in your own personal growth.
We dive into everything from the evolution of fitness content (infographics, reels, and the rise of the “science-based” trend) to what separates coaches who chase online status from those who build real authority and deliver lasting results. Andrew opens up about the reality of fake followers, algorithm-driven content fatigue, and how so many creators focus more on clicks than impact. The conversation pulls back the curtain on what it takes to build a coaching business rooted in actual transformation rather than vanity metrics.
We also dig into the deeper psychological challenges that hold people back, from clients stuck in cycles of self-sabotage to coaches paralyzed by perfectionism or fear of being judged online. We both reflect on how emotional narratives, limiting beliefs, and identity-based roadblocks show up in both fitness and entrepreneurship, and how becoming aware of these patterns is the first step toward breaking free.
Andrew shares his own path from personal trainer to published writer for T Nation, Men’s Health, and EliteFTS, and offers insight into developing new skills, like writing and video, while managing time, energy, and the demands of a growing business.
Along the way, he and I get honest about the trade-offs, the doubts, and the mindset shifts that helped them evolve personally and professionally.
If you’re a coach, a serious fitness enthusiast, or someone striving to level up your life and career without losing your integrity, this conversation will hit hard, and give you plenty to reflect on.
Tune in and make sure to follow Andrew on his socials!
Instagram: https://www.instagram.com/andrewcoatesfitness/?hl=en
Facebook: https://www.facebook.com/andrew.coates.58
Andrew's Podcast: https://open.spotify.com/show/2xrSYK2TnWfgMdhhjNYPt2?si=2f627a8bfaf14899
Have the best day ever!
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