Description

Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, talks with Seth Goldhammer, VP of marketing at Spyderbat.  

 Stuff we discuss:

• Achieving differentiation by making realistic marketing claims backed by data Telling your story to communicate how you help prospects solve specific, real-world problems
• Creating marketing assets that tap into prospects’ desire to “be a hero” and achieve great thing
• Getting to know your end users by simply talking with them, instead of proxies in their market

Learn more about Spyderbat

Connect with Seth on LinkedIn 

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

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