Description

Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, talks with Marianne Calilhanna  VP of marketing at Data Conversion, Laboratory or DCL.  

Stuff we discuss:

• Enabling prospects to make a compelling business case to their superiors for working with DCL
• The value of making webinars purely educational, without trying sell participants
• In the absence of in-person meetings, using LinkedIn groups to establish relationships with decision makers
• Using simple, direct language instead of marketing jargon and hyperbole
• Putting the customer/prospect first and allowing their needs and interests to drive content

Learn more about DCL
Connect with Marianne on LinkedIn 

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.