Description

William Davis, VP of Product Marketing at Workato, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about his "going small to go deep" marketing strategy.

Highlights:

• What "going small to go deep" means to William
• The advantages of honing in on the best use cases for your offering
• What the practice of "going small to go deep" looks like in practice

Learn more about Workato

Connect with William on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.