Description

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Isabella Jiao, VP of Marketing at FanFood about personalization, audience segmentation, and testing.

Stuff we discuss:

• The value of giving before taking and providing value before pitching
• How marketing-sales alignment helps segment audiences more accurately
• Why quantitative data is not enough to present a full and accurate picture of your audience
• The power and value of empathy

 Learn more about FanFood 

Connect with Isabella on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

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