Description

In this episode, host Jeremy Shere talks with Melanie Diezel, Chief Content Officer at StoryFuel and author of Prove It: Exactly How Modern Marketers Earn Trust. They discuss repurposing content in the B2B world and the importance of updating existing content rather than just creating more and more content.

Highlights: 

• How to repurpose content, including updating existing content, copying and excerpting, and reformatting 
• The importance of making sure existing content remains relevant
• How to identify which claims need to be backed up with data 
• Making claims more believable by linking to relevant case studies 

Learn more about Storyfuel

Connect with Melanie on LinkedIn

The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

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