Prepare yourself for another engaging episode of the Sustainable Futures Podcast, hosted by Jonathan Hall and joined by Ryan McSorley, Co-Founder of NEAT, a renowned sustainable home care brand.
During the episode, Jonathan and Ryan explore the establishment of a successful 'born-good' brand, emphasizing the integration of sustainability into the core brand proposition. They discuss the challenges faced by startups in the consumer goods industry, especially when competing against established brands.
The episode showcases NEAT's audacious endeavour to challenge prevailing norms in the cleaning product industry. NEAT recognized that 90% of most cleaning products consist of water, resulting in excessive bulk and carbon emissions during transportation. They embarked on a remarkable journey, developing a concentrated formula packaged in reusable aluminium spray bottles. This empowers consumers to create their own cleaning products, significantly reducing packaging waste and minimizing their carbon footprint.
NEAT's status as a small, agile challenger brand allows them to take calculated risks and offer simple, sustainable solutions that resonate with discerning consumers. The podcast highlights NEAT's understanding of consumer behaviour and preferences, focusing on making sustainable choices accessible and rewarding.
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